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Even President Obama Enjoys the Wilderness in his Outdoor Gear too
A suitable outdoor gear is a must for all nature lovers whether you’re into it for sports or recreation. Every day, people escape into the wilderness for different reasons. Some visit the wilds to find peace and tranquility that is seldom seen in the city. Others prefer mountain hiking for the challenge that it presents while some are there for fun. Still, there are some who find themselves in the great outdoors just to marvel at its beauty and elegance. But for whatever reason you may have, you have to have the right outdoor gear to avoid disappointing or even disastrous dates with Mother Nature.
Last August 31, 2010, President Barack Obama demonstrated the importance of National Park preservation for future generations by declaring the whole month of September as the National Wilderness Month. The declaration helped increased awareness to the depleting Natural Parks around the world. They were also hoping to increase the number of visitors to the National Parks in the United States, and in a way hope to infuse new blood to help the outdoor gear industry that was limping for a while during the global economic meltdown.
Posted in Backpacking
Tagged Enjoys, Even, Gear, Obama, Outdoor, President, Wilderness
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Green is the New President, B**ch
Green marketing is about taking responsibility for environment and society by taking some responsible actions. It’s a beautiful idea that should stop climate changes, however it appears that many corporations use the green thinking to earn money in the first place. There is nothing wrong in earning money as such, if the money were the side effect not the center of the green wave.
The green snobs
Marketing people found out that consumers talk about ecology, social and environmental responsibility. Our need for ecology is rooted in our identity creation, not understanding for the problems Earth is facing. We hope to buy the clear conscience and avoid to be accused for destroying Earth by the future generations. That’s why we express “sofa responsibility” and believe that ‘being green’ is the answer for all evil. Excited green consumers become green generation with Al Gore, Leonardo Di Caprio and many other Hollywood stars as role models. Green has magnetic attraction powers as prestige and status symbol that uses very simple rhetoric – if something is green it must be good. It opened door to greenwashing phenomena – more money or time are spent advertising being green rather than spending resources on environmentally sound practices. It is about selling products and services by appealing to our conscience and need to stand for something meaningful.