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Monthly Archives: March 2010
The Art of Living Enters Strategic Partnership with the American Society of Travel Agents
September 5, 2009, Coral Springs, FL – The Art of Living with Marilu Henner has entered into a strategic partnership with the American Society of Travel Agents (ASTA) to expand education on the travel industry through quality television programming.
As leaders in the educational television genre, The Art of Living is working with ASTA, the world’s largest association of travel professionals, to provide viewers across the country with expert-based information related to travel trends, corporate travel, leisure travel, and the industry’s latest development, green travel.
“The industry is rapidly evolving as travel has become an everyday part of life, whether for a corporate meeting across the country or a family vacation to a nearby city,” said Jim Nicholas, Vice President of Production for The Art of Living. “The opportunity to collaborate with a recognized leader in the field, and gain access to some of the leading experts in the industry, will help us to further educate and inform our viewers on important issues in the travel industry today.”
“ASTA is pleased to be working with The Art of Living to promote the importance of travel agents. Education is one of ASTA’s top priorities and this opportunity will let today’s travelers know they are never alone when planning a trip,” said ASTA CEO, Bill Maloney, CTC. “We look forward to helping viewers explore the fascinating areas of green travel, the latest travel trends and so much more.”
About The Art of Living with Marilu Henner
The Art of Living with Marilu Henner is a preeminent lifestyle show, covering health, travel, dining, fashion, interior design and family life, among other topics. The show is dedicated to keeping all members of the family well-informed, and airs on a variety of national and regional networks. For more information, please visit www.watchartofliving.com.
About ASTA
ASTA’s (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. For more information, visit www.asta.org.
Posted in Green Travel
Tagged Agents, American, Enters, Living, Partnership, Society, Strategic, Travel
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Mother Earth Hosts Our Travels
As conscious traveling Paupers we must always be concerned about our dear Mother Earth. If you think about it, you travel across her face, and She is the host to your journey; without Her we could not find the unfolding adventures that attract and feed our souls.
I have found some valuable resources for us to use and publisize, all of which are dedicated to responsible travel and care of our environment.
International Ecotourism Society
202-347-9203 www.ecotourism.org
A well-established nonprofit group which conducts research, publishes articles, provides consumer information, and has a directory of members around the world. With Rainforest Alliance, it recently started an ecotourism certification standards program.
Sustainable Travel International
720-273-2975 www.sustainabletravelinternational.org
Formed three years ago to bridge the gapbetween research and ocnsumer information and to promote sustainable development and eco-friendly travel. Offers a carbon offset program and last month started an eco-certification program that will follow standards laid out by the International Ecotourism Society.
Responsible Travel Handbook
www.travelearning.com
Created this year for the Educational Travel Conference meeting, this lengthy guide has a wealth of contributors and information. (Click on responsible tourism to download).
Lonely Planet Code Green: Trips of a Lifetime That Won’t Cost The Earth
by Kelly Lorimer- Lonely pLanet Publications
The Benefits of Green Tourism to the Travel Industry
It seems like everyone is going green these days. The travel and tourism industry is no different. I’m sure you’ve noticed this trend in advertising and travel industry marketing. As crazy as it may sound, these are two areas where you may not think about green living, but enough people are becoming more aware of its implications to make going green with travel SEO a growing trend.
In other business niches, the idea of going green means big profits, which is another reason why so many hotels are embracing the notion of green travel marketing.
Unfortunately, there are a small number of people out there who don’t believe in global warming and the only reason that companies are going green with their online tourism marketing campaign is to get more money. All it takes is one trip to an exotic land to change their minds.
It’s those of us who believe in the harmful effects of climate change that online travel marketing ads geared towards green tourism is truly geared towards. The travel companies know that these people believe in their own personal responsibility to do what they can to protect the planet.
Whenever You Travel, Go for a Green Hotel
One can help to reduce the negative impact that hotels have on environment by staying at a green hotel.
Green hotels use energy and resources efficiently thereby implementing recycling of products. Using nonrenewable resources efficiently and utilizing renewable resources is what Green hotels concentrate on.
The staggering figure of guests in the hotels, the meals prepared for them, water consumption, and energy required for lighting, cooling and heating all indicate that there is an enormous need to implement green hotel practices.
While you are at a green hotel, you are sure to receive quality service. Apart from the service quality, you will also be helping the environment.
Adopting green hotel practices helps hotels to realize cost savings which can be used for enhancing services provided to the guests.
Finding a Green Hotel
Finding a green hotel that suits your style, needs and pocket is not easy. But, with little effort one can easily find a hotel that makes you feel at home or in the lap of nature.
Choosing a Green Hotel
The key component of green travel is to book an eco-lodge. Many hotels are now making their ambience and implementing practices which make hotels- green homes away from homes for the guests.